More than fifty years of craftsmanship
Half a century of trading spirit, craftsmanship and the quiet conviction that good pans outlast trends.
A trading house built on a level-headed conviction
Redelaar began in 1972 as an importer of household goods, working from a small office in Rijswijk. What started as an agency for European manufacturers grew into a trading house with its own brand, its own warehousing and a network that now reaches far beyond the Dutch border.
We have deliberately remained a family business. Compact in size, substantial in conviction: we work only with factories we have known for a long time, and with a range we would happily have in our own kitchens. Sustainability is not a label — it is the reason we switched entirely to PFAS-free coatings back in 2018.
Today, we are a trusted supplier to retail, savings programmes and compilers of Christmas hampers across the Netherlands, the Benelux and the rest of Europe. Still based in Rijswijk — and still working to the same level-headed standard.
Fifty years in milestones
- 1972
Founding of J.W. Redelaar Agenturen B.V. in Rijswijk as an importer of household goods.
- 1985
Expansion with exclusive Benelux agencies for renowned European cookware manufacturers.
- 1992
Launch of our own brand Relance — a complete cookware programme for the Dutch retail market.
- 2008
Commissioning of our own warehouse in the Netherlands: stock-holding, order picking and dispatch under one roof.
- 2018
Strategic move to a fully sustainable, PFAS-free range, well ahead of European legislation.
- Today
Supplier to retail, savings programmes and corporate gifting across the Netherlands, the Benelux and the rest of Europe.
What we stand for
Sustainability
PFAS-free coatings and recycled aluminium are our purchasing standard — not our marketing story.
Quality
A compact range from factories we have known for decades. Only what we would cook with ourselves.
Partnership
We build lasting customer relationships, with the level-headedness and reliability of a family business.
Looking for a supplier who knows their trade?
You deal directly with the owner. Short lines of communication, clear agreements and a partner who knows the range inside out.
