Relance Cookware & Kitchen Tools
Redelaar's own brand — sustainable cookware with a timeless design.
Quality with a long story
Relance is Redelaar's own brand and embodies our vision of sustainable cooking quality. The collection comprises a complete range of pans, lids and complementary kitchen tools, developed in the Netherlands and manufactured at carefully selected European factories. Every range is built around three principles: a long service life, recognisable aesthetics and full transparency about materials. Relance uses a significant proportion of recycled aluminium, appropriate PFAS-free coatings and modular components that keep the range serviceable in the long term. For retail, this offers a consistent story on the shelf; for savings programmes and the Christmas hamper industry, a range that stands out on substance rather than price.
- Suitable for induction
- PFAS-free coating
- Recycled materials
- Developed in the Netherlands
- Available in series
- Matching kitchen tools
How the collection comes to life in images
PFAS-free wholesale cookware, developed for the shelf
Relance is built around two deliberate material choices: a core of recycled aluminium and a non-stick layer free of PFAS. The recycled aluminium gives the pan an even heat distribution and a solid weight, without making the range unwieldy in-store or in a savings programme. The coating is applied in multiple layers and is tailored to everyday household use: cooking over medium heat, cleaning without abrasives and a long service life. For you as a buyer, this means offering a pan whose story holds up, even when a customer asks follow-up questions.
On the shelf, Relance is deliberately positioned with a quiet presence. Matte tones, a recognisable handle and a consistent packaging line ensure that individual items and full sets reinforce rather than compete with one another. This lets you build a complete presentation with a limited number of item codes — from a single frying pan as an entry point to a stacked range with lids and kitchen tools.
Because Relance is our own brand, we determine the structure of the range and the stock position ourselves. That makes reordering predictable: fast-moving items are held in our Dutch warehouse, so you can replenish quickly when a promotion performs better than expected. Pricing is equally transparent. We work with fixed terms per volume tier, without intermediaries, so you know in advance which margin you will achieve and which price position is viable within your format.
The sustainability story continues into the packaging. We limit plastic wherever possible and choose cardboard suited to printing in your own house style. This way, a sustainable pan is matched by a presentation that credibly supports it — a combination that has proven to work well in retail, in savings programmes and in the Christmas hamper.
Interested in the Relance Cookware & Kitchen Tools collection?
Request the current price list, sample options and delivery terms — we respond within one working day.